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Newspaper circulation may be worse than it looks
These looser standards are especially helpful to a newspaper if it sells an "electronic edition." That can include a subscriber-only Web site, such as what The Wall Street Journal has, or it can be a digital replica of a newspaper's printed product. Several dozen publications, including USA Today, sell access to these daily "e-editions" that show how the news was laid out in print. Under the new auditing standards, if a newspaper sells a "bundled" subscription to both the print
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etfguy
11/24/2009
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etfguy
11/24/2009
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