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 		Why Black Friday Data Points To A Grim Holiday Season
If you were counting on what Glenn Reynolds calls "the retail support brigade" to come riding over the hills, you might want to rethink. After last year turned in one of the worst holiday shopping seasons in decades, people were hoping that things might perk up this year, but Black Friday's results don't look too good for retailers. Sales were up a paltry 0.5% from last year, and that only because a lot more people came out bargain-hunting.
Submitted by
AmericanConsumer
11/30/2009
HyperLink play it email it
AmericanConsumer
11/30/2009
AmericanConsumer is playing it
RTHShort5.41%
RTLShort21.79%
XRTShort9.49%
I am playing this headline with (XRT RTH RTL) because It's too early to be certain, of course, but to me this points to a brutal trend: everyone is looking for bargains, and refusing to buy anything else. That means that profit margins are likely to be thin, and even with aggressive discounting, retailers may not be able to drive much volume.
 
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